Strategic communications management : making public relations work /

Podrobná bibliografie
Hlavní autor:	White, Jon
Další autoři:	Mazur, Laura
Médium:	Kniha
Jazyk:	English
Vydáno:	London : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., 1995.
Edice:	The EIU series
Témata:	Corporations > Public relations. Communication in management. Corporate image. Corporations > Public relations > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

Popis
Fyzický popis:	xvi, 277 p. ; 24 cm.
Bibliografie:	Includes bibliographical references (p. 269-271) and index.
ISBN:	0201593769 8173711348

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