Strategic communications management : making public relations work /

Strategic communications management : making public relations work /

Bibliographic Details
Main Author: White, Jon
Other Authors: Mazur, Laura
Format: Book
Language:English
Published: London : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., 1995.
Series:The EIU series
Subjects:
Corporations > Public relations.
Communication in management.
Corporate image.
Corporations > Public relations > Case studies.
Classic Catalogue: View this record in Classic Catalogue
Description
Physical Description:xvi, 277 p. ; 24 cm.
Bibliography:Includes bibliographical references (p. 269-271) and index.
ISBN:0201593769
8173711348

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