The new marketing conversation : creating and strengthening relationships between buyers and sellers /
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Mason, Ohio :
Thomson,
c2005.
|
| Soggetti: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Sommario:
- The new marketing conversation
- The role of research and testing in your marketing conversation
- Developing a winning communications strategy
- Direct mail
- Telemarketing
- Radio
- Television
- Newsletters
- The web
- Wireless
- Putting it together : integrating media for maximum results
- Action plan for building your new marketing conversation.