The new marketing conversation : creating and strengthening relationships between buyers and sellers /

The new marketing conversation : creating and strengthening relationships between buyers and sellers /

Bibliografski detalji
Glavni autor:	Stein, Donna Baier
Daljnji autori:	MacAaron, Alexandra
Format:	Knjiga
Jezik:	English
Izdano:	Mason, Ohio : Thomson, c2005.
Teme:	Customer relations. Business communication. Relationship marketing. Marketing.
Classic Catalogue:	View this record in Classic Catalogue

Sadržaj:

The new marketing conversation
The role of research and testing in your marketing conversation
Developing a winning communications strategy
Direct mail
Telemarketing
Radio
Television
Newsletters
E-mail
The web
Wireless
Putting it together : integrating media for maximum results
Action plan for building your new marketing conversation.