The new marketing conversation : creating and strengthening relationships between buyers and sellers /

Xehetasun bibliografikoak
Egile nagusia: Stein, Donna Baier
Beste egile batzuk: MacAaron, Alexandra
Formatua: Liburua
Hizkuntza:English
Argitaratua: Mason, Ohio : Thomson, c2005.
Gaiak:
Classic Catalogue: View this record in Classic Catalogue
Aurkibidea:
  • The new marketing conversation
  • The role of research and testing in your marketing conversation
  • Developing a winning communications strategy
  • Direct mail
  • Telemarketing
  • Radio
  • Television
  • Newsletters
  • E-mail
  • The web
  • Wireless
  • Putting it together : integrating media for maximum results
  • Action plan for building your new marketing conversation.