The new marketing conversation : creating and strengthening relationships between buyers and sellers /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
Thomson,
c2005.
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Table of Contents:
- The new marketing conversation
- The role of research and testing in your marketing conversation
- Developing a winning communications strategy
- Direct mail
- Telemarketing
- Radio
- Television
- Newsletters
- The web
- Wireless
- Putting it together : integrating media for maximum results
- Action plan for building your new marketing conversation.