The new marketing conversation : creating and strengthening relationships between buyers and sellers /

The new marketing conversation : creating and strengthening relationships between buyers and sellers /

Manylion Llyfryddiaeth
Prif Awdur: Stein, Donna Baier
Awduron Eraill: MacAaron, Alexandra
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Mason, Ohio : Thomson, c2005.
Pynciau:
Customer relations.
Business communication.
Relationship marketing.
Marketing.
Classic Catalogue: View this record in Classic Catalogue
Tabl Cynhwysion:
  • The new marketing conversation
  • The role of research and testing in your marketing conversation
  • Developing a winning communications strategy
  • Direct mail
  • Telemarketing
  • Radio
  • Television
  • Newsletters
  • E-mail
  • The web
  • Wireless
  • Putting it together : integrating media for maximum results
  • Action plan for building your new marketing conversation.

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