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1 |
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|a Stein, Donna Baier.
|9 2216
|
| 245 |
1 |
4 |
|a The new marketing conversation :
|b creating and strengthening relationships between buyers and sellers /
|c Donna Baier Stein, Alexandra MacAaron.
|
| 260 |
|
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|a Mason, Ohio :
|b Thomson,
|c c2005.
|
| 300 |
|
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|a xii, 271 p. :
|b ill. ;
|c 24 cm.
|
| 500 |
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|a Includes index.
|
| 505 |
0 |
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|a The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.
|
| 541 |
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|e 27202
|
| 650 |
|
0 |
|a Customer relations.
|9 739
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| 650 |
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0 |
|a Business communication.
|9 2217
|
| 650 |
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0 |
|a Relationship marketing.
|9 2218
|
| 650 |
|
0 |
|a Marketing.
|9 2219
|
| 700 |
1 |
|
|a MacAaron, Alexandra.
|9 2220
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| 942 |
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