The new strategic brand management : advanced insights and strategic thinking /
"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation...
| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
London ; Philadelphia :
Kogan Page,
2012.
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| Phiên bản: | 5th ed. |
| Những chủ đề: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Ayesha Abed Library: General Shelf
| Số hiệu: |
658.8343 KAP |
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| Sao chép 1 | Sẵn có Đặt Giữ |