The new strategic brand management : advanced insights and strategic thinking /
"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation...
| मुख्य लेखक: | |
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| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
London ; Philadelphia :
Kogan Page,
2012.
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| संस्करण: | 5th ed. |
| विषय: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Ayesha Abed Library: General Shelf
| बोधानक: |
658.8343 KAP |
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| प्रति 1 | उपलब्ध होल्ड करें |