The new strategic brand management : advanced insights and strategic thinking /

"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation...

書誌詳細
第一著者:	Kapferer, Jean-Noël
フォーマット:	図書
言語:	English
出版事項:	London ; Philadelphia : Kogan Page, 2012.
版:	5th ed.
主題:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

類似資料

Strategic brand management : creating and sustaining brand equity long term /
著者:: Kapferer, Jean-Noël
出版事項: (1997)

Strategic brand management : building, measuring, and managing brand equity /
著者:: Keller, Kevin Lane, 1956-
出版事項: (2003)

Strategic brand management : building, measuring, and managing brand equity /
著者:: Keller, Kevin Lane, 1956-
出版事項: (2015)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
出版事項: (2005)

Brands and firebrands : insights from experts /
出版事項: (2003)

Managing brand equity : capitalizing on the value of a brand name /
著者:: Aaker, David A.
出版事項: (1991)

Corporate branding : concept and cases\
出版事項: (2005)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
著者:: Bhuiyan, Rafiur Rahman
出版事項: (2019)

Global brand power : leveraging branding for long-term growth /
著者:: Kahn, Barbara E.
出版事項: (2013)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
著者:: Rakibuzzaman, Md.
出版事項: (2019)

Branding and communication mix of Transcom Beverages Ltd
著者:: Arefin, Sajid
出版事項: (2024)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
出版事項: (2010)

Services marketing and branding strategies of Englishplz Limited
著者:: Morshed, Zarif
出版事項: (2024)

How branding is changing the landscape of IPDC Finance Limited
著者:: Rodrigues, Melissa Maria
出版事項: (2022)

Factors affecting derby’s brand equity in Kushtia territory
著者:: Samonti, Afra Tasnim
出版事項: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
著者:: Fahad, Shafayet Ullah
出版事項: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
著者:: Keya, Kaniz Fatema
出版事項: (2024)

Branding across borders : a guide to global brand marketing /
著者:: Gregory, James R.
出版事項: (2002)

The impact of re-branding on the financial aspects of IPDC Finance limited
著者:: Sakib Ur Rahman, Mohammad
出版事項: (2022)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
著者:: Tasnim, Sarah
出版事項: (2020)

Utilization of digital platform in brand & communication in Prime Bank Limited
著者:: Khan, Nishat Saiara
出版事項: (2020)

The RACI Matrix and its implications: a case of Unilever
著者:: Ahmed, Muhtasim Rafid
出版事項: (2019)

Asiatic 360 and beyond
著者:: Anwar, Adiba
出版事項: (2018)

The procedure of launching brand new homecare products in the country
著者:: Sikder, Shihab Al Mahmud
出版事項: (2019)

Strategic brand planning of Tech Republic Limited
著者:: Tareq, Karar Firoz Mahmud
出版事項: (2018)

Strategic operations management /
著者:: Brown, Steve, 1957-
出版事項: (2005)

Brand awareness and brand perception of ‘Mr. Cookie’
著者:: Pranto, Mehbub Hossain
出版事項: (2019)

The new global brands : managing non-government organizations in the 21st century /
著者:: Quelch, John A.
出版事項: (2006)

Strategic brand planning of Symphony Mobile
著者:: Mahmud, Md. Ryhan
出版事項: (2018)

Strategic project management made simple : practical tools for leaders and teams /
著者:: Schmidt, Terry
出版事項: (2009)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
著者:: Mazumder, Avranil
出版事項: (2024)

A comprehensive study on brand promotion and strategic marketing process of MYSOFT Limited
著者:: Majumder, Shaikat
出版事項: (2018)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
著者:: Rakibuzzaman, Md.
出版事項: (2019)

Brand building and management
著者:: Faruque, Md. Golam
出版事項: (2019)

Bond markets, analysis, and strategies /
著者:: Fabozzi, Frank J.
出版事項: (2016)

Managing strategic relationships : the key to business success /
著者:: Greenhalgh, Leonard
出版事項: (2001)

M&A advisory process in Bangladesh- a case study on the foreign acquisition of a FMCG Company
著者:: Mim, Nishat Afnan
出版事項: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
著者:: Ashraf, Zayed
出版事項: (2024)

Project management : a strategic managerial approach /
著者:: Meredith, Jack R.
出版事項: (2016)

Strategic management of technological innovation /
著者:: Schilling, Melissa A.
出版事項: (2005)