The new strategic brand management : advanced insights and strategic thinking /
"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation...
| מחבר ראשי: | |
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| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
London ; Philadelphia :
Kogan Page,
2012.
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| מהדורה: | 5th ed. |
| נושאים: | |
| Classic Catalogue: | View this record in Classic Catalogue |