The new strategic brand management : advanced insights and strategic thinking /
"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation...
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| Format: | Book |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page,
2012.
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| Edition: | 5th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |