Kapferer, J. (2012). The new strategic brand management: Advanced insights and strategic thinking (5th ed.). Kogan Page.
芝加哥风格引文Kapferer, Jean-Noël. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. London ; Philadelphia: Kogan Page, 2012.
MLA引文Kapferer, Jean-Noël. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. Kogan Page, 2012.
警告：这些引文格式不一定是100％准确.