Kapferer, J. (2012). The new strategic brand management: Advanced insights and strategic thinking (5th ed.). Kogan Page.
Lua i Stíl Chicago (17ú heag.)Kapferer, Jean-Noël. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. London ; Philadelphia: Kogan Page, 2012.
Lua MLA (8ú heag.)Kapferer, Jean-Noël. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. Kogan Page, 2012.
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