APA-Zitierstil (7. Ausg.)

Kapferer, J. (2012). The new strategic brand management: Advanced insights and strategic thinking (5th ed.). Kogan Page.

Chicago-Zitierstil (17. Ausg.)

Kapferer, Jean-Noël. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. London ; Philadelphia: Kogan Page, 2012.

MLA-Zitierstil (8. Ausg.)

Kapferer, Jean-Noël. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. Kogan Page, 2012.