Cita APA (7th ed.)

Kapferer, J. (2012). The new strategic brand management: Advanced insights and strategic thinking (5th ed.). Kogan Page.

Cita Chicago (17th ed.)

Kapferer, Jean-Noël. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. London ; Philadelphia: Kogan Page, 2012.

Cita MLA (8th ed.)

Kapferer, Jean-Noël. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. Kogan Page, 2012.