Marketing management /
| Autres auteurs: | |
|---|---|
| Format: | Livre |
| Langue: | English |
| Publié: |
Upper Saddle River, N.J. ; New Delhi. :
Prentice Hall; Pearson,
c2013.
|
| Édition: | 14th [ed.] |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Table des matières:
- Understanding marketing management
- Defining marketing for the 21st century
- Developing marketing strategies and plans
- Capturing marketing insights
- Collecting information and forecasting demand
- Conducting marketing research
- Connecting with customers
- Creating long-term loyalty relationships
- Analyzing consumer markets.