Marketing management /
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. ; New Delhi. :
Prentice Hall; Pearson,
c2013.
|
| Edition: | 14th [ed.] |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Table of Contents:
- Understanding marketing management
- Defining marketing for the 21st century
- Developing marketing strategies and plans
- Capturing marketing insights
- Collecting information and forecasting demand
- Conducting marketing research
- Connecting with customers
- Creating long-term loyalty relationships
- Analyzing consumer markets.