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|a Marketing management /
|c Philip Kotler...[et. al]
|
| 250 |
|
|
|a 14th [ed.]
|b a south asian perspective
|
| 260 |
|
|
|a Upper Saddle River, N.J. ;
|a New Delhi. :
|b Prentice Hall;
|b Pearson,
|c c2013.
|
| 300 |
|
|
|a xxiv, 596, [127] p. :
|b col. ill. ;
|c 29 cm.
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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|a Marketing
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