Marketing management /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. ; New Delhi. :
Prentice Hall; Pearson,
c2013.
|
| Edition: | 14th [ed.] |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxiv, 596, [127] p. : col. ill. ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9788131767160 |