Marketing financial services /
"�This revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services are clearly articulated and supported with practical illustrations. Building on extensive accumulated experience of the sector, Meidan and Dawes Fa...
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2010.
|
| 版: | 2nd ed. |
| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Ayesha Abed Library: General Shelf
| 索引號: |
332.10688 FAR |
|---|---|
| 復印件 1 | 可用 預訂 |