Marketing financial services /

"�This revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services are clearly articulated and supported with practical illustrations. Building on extensive accumulated experience of the sector, Meidan and Dawes Fa...

Deskribapen osoa

Xehetasun bibliografikoak
Egile nagusia: Farquhar, Jillian
Beste egile batzuk: Meidan, Arthur, 1936-
Formatua: Liburua
Hizkuntza:English
Argitaratua: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010.
Edizioa:2nd ed.
Gaiak:
Classic Catalogue: View this record in Classic Catalogue

Ayesha Abed Library: General Shelf

Aleari buruzko argibideak Ayesha Abed Library: General Shelf
Sailkapena: 332.10688 FAR
Alea 1 Eskuragarri  Erreserbatu