Marketing financial services /

"�This revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services are clearly articulated and supported with practical illustrations. Building on extensive accumulated experience of the sector, Meidan and Dawes Fa...

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Bibliografiske detaljer
Hovedforfatter: Farquhar, Jillian
Andre forfattere: Meidan, Arthur, 1936-
Format: Bog
Sprog:English
Udgivet: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010.
Udgivelse:2nd ed.
Fag:
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Ayesha Abed Library: General Shelf

Detaljer om beholdninger fra Ayesha Abed Library: General Shelf
Klassifikationsnummer: 332.10688 FAR
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