Marketing financial services /
"�This revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services are clearly articulated and supported with practical illustrations. Building on extensive accumulated experience of the sector, Meidan and Dawes Fa...
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2010.
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| Edition: | 2nd ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |