Maibach, E., & Parrott, R. (1995). Designing health messages: Approaches from communication theory and public health practice. Sage Publications.

Maibach, Edward, and Roxanne Parrott. Designing Health Messages: Approaches from Communication Theory and Public Health Practice. Thousand Oaks, Calif.: Sage Publications, 1995.

Maibach, Edward, and Roxanne Parrott. Designing Health Messages: Approaches from Communication Theory and Public Health Practice. Sage Publications, 1995.