Brainstorming reinvented : a corporate communications guide to ideation /
| Glavni avtor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
2004.
|
| Teme: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Kazalo:
- What is brainstorming, anyway?
- Creative aerobics: the corporate/agency tool kit
- Creative aerobic one: the fact factor
- Creative aerobic two: naming names
- Creative aerobic three: how differences attract
- Creative aerobic four: heightening product visibility by raising/razing your sights/sites
- More four/for/fore
- Watch your language: an abstract look at words
- Putting your new tools to work
- Applying creative aerobics to internal communications
- Applying creative aerobics to external communications
- Creative aerobics and print advertising
- Getting in touch with your customers
- Creative aerobics and strategy
- Using the CWP to write ads
- The positioning line: a slogan by any other name
- Creative aerobics and radio advertising
- Creative aerobics and television advertising
- Creative thinking from advertising's best writers.