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01951nam a2200265 a 4500 |
| 001 |
13652967 |
| 008 |
090611s2004 ii a b 001 0 eng d |
| 010 |
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|a 2004016264
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| 020 |
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|a 0761932704 (pbk.)
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| 020 |
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|a 8178294230 (India : pbk.)
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| 040 |
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|a DLC
|c DLC
|d YDX
|d YBM
|d BAKER
|d UKM
|d YDXCP
|d DLC
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| 082 |
0 |
0 |
|a 658.4/036
|2 22
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| 100 |
1 |
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|a Correll, Linda Conway,
|d 1938-
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| 245 |
1 |
0 |
|a Brainstorming reinvented :
|b a corporate communications guide to ideation /
|c Linda Conway Correll.
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| 260 |
|
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|a New Delhi ;
|a Thousand Oaks, Calif. :
|b Response Books,
|c 2004.
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| 300 |
|
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|a 230 p. :
|b ill. (some col.) ;
|c 22 cm.
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| 504 |
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|a Includes bibliographical references (p. [225]) and index.
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| 505 |
0 |
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|a What is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers.
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| 541 |
1 |
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|e 000013310
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| 650 |
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0 |
|a Creative ability in business.
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| 650 |
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0 |
|a Brainstorming.
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| 650 |
|
0 |
|a Creative thinking.
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| 852 |
4 |
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|a Ayesha Abed Library
|j General shelf
|
| 999 |
|
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|c 1301
|d 1301
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| 952 |
|
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|0 0
|1 0
|2 ddc
|4 0
|6 658_403600000000000_COR
|7 0
|9 1184
|a BRACUL
|b BRACUL
|c GEN
|d 2009-06-25
|g 518.00
|l 2
|m 1
|o 658.4036 COR
|p 3010013310
|q 2025-03-09
|r 2025-02-23
|s 2025-02-23
|t 1
|w 2009-06-25
|y BK
|