Marketing /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston ; New Delhi :
McGraw-Hill/Irwin,
2007. [Fourth reprint 2010]
|
| Edition: | 14th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxvi, 880 p : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. [791]-820) and indexes. |
| ISBN: | 9780070151567 0070151563 9780073016344 (alk. paper) 0073016349 (alk. paper) |