APA-viite (7. p.)

Burns, A. C., & Bush, R. F. (2006). Marketing research (Fifth edition.). Pearson/Prentice Hall ; Dorling Kindersley.

Chicago-viite (17. p.)

Burns, Alvin C., ja Ronald F. Bush. Marketing Research. Fifth edition. Upper Saddle River, NJ : New Delhi: Pearson/Prentice Hall ; Dorling Kindersley, 2006.

MLA-viite (8. p.)

Burns, Alvin C., ja Ronald F. Bush. Marketing Research. Fifth edition. Pearson/Prentice Hall ; Dorling Kindersley, 2006.