Cita APA (7a ed.)

Burns, A. C., & Bush, R. F. (2006). Marketing research (Fifth edition.). Pearson/Prentice Hall ; Dorling Kindersley.

Cita Chicago Style (17a ed.)

Burns, Alvin C., y Ronald F. Bush. Marketing Research. Fifth edition. Upper Saddle River, NJ : New Delhi: Pearson/Prentice Hall ; Dorling Kindersley, 2006.

Cita MLA (8a ed.)

Burns, Alvin C., y Ronald F. Bush. Marketing Research. Fifth edition. Pearson/Prentice Hall ; Dorling Kindersley, 2006.