Strategy : theory & practice /
| Outros Autores: | |
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Los Angeles :
Sage,
2011.
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| Assuntos: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Sumário:
- The context and emergence of strategic thinking
- Strategy and competitive performance
- Strategy discovers uniqueness: the role of resources and knowledge
- Strategy as process and practice
- Marketing and branding as strategic forces
- Strategy and innovation
- Strategists, top management teams and governance
- Strategic decision-making
- Organizational politics and strategy
- International and collaborative strategies
- Financialization, risk and accountability
- Globalization and strategy.