Strategy : theory & practice /
| Altri autori: | |
|---|---|
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Los Angeles :
Sage,
2011.
|
| Soggetti: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Sommario:
- The context and emergence of strategic thinking
- Strategy and competitive performance
- Strategy discovers uniqueness: the role of resources and knowledge
- Strategy as process and practice
- Marketing and branding as strategic forces
- Strategy and innovation
- Strategists, top management teams and governance
- Strategic decision-making
- Organizational politics and strategy
- International and collaborative strategies
- Financialization, risk and accountability
- Globalization and strategy.