Principles and practice of marketing /
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
London ; New York :
McGraw-Hill,
2009
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| Edición: | 5th ed. |
| Materias: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descripción Física: | xxxi, 1022 p. : ill. (some col.) ; 26 cm. |
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| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780071310987 0071310983 |