Citazione Stile APA (7a Edizione)

Jobber, D. (2009). Principles and practice of marketing (5th ed.). McGraw-Hill.

Citazione stile Chigago Style (17a edizione)

Jobber, David. Principles and Practice of Marketing. 5th ed. London ; New York: McGraw-Hill, 2009.

Citatione MLA (8a ed.)

Jobber, David. Principles and Practice of Marketing. 5th ed. McGraw-Hill, 2009.