Cita APA

Jobber, D. (2009). Principles and practice of marketing (5th ed.). McGraw-Hill.

Citación estilo Chicago

Jobber, David. Principles and Practice of Marketing. 5th ed. London ; New York: McGraw-Hill, 2009.

Cita MLA

Jobber, David. Principles and Practice of Marketing. 5th ed. McGraw-Hill, 2009.