Jobber, D. (2009). Principles and practice of marketing (5th ed.). McGraw-Hill.
Style de citation Chicago (17e éd.)Jobber, David. Principles and Practice of Marketing. 5th ed. London ; New York: McGraw-Hill, 2009.
Style de citation MLA (8e éd.)Jobber, David. Principles and Practice of Marketing. 5th ed. McGraw-Hill, 2009.
Attention : ces citations peuvent ne pas être correctes à 100%.