APA-Zitierstil (7. Ausg.)

Jobber, D. (2009). Principles and practice of marketing (5th ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Jobber, David. Principles and Practice of Marketing. 5th ed. London ; New York: McGraw-Hill, 2009.

MLA-Zitierstil (8. Ausg.)

Jobber, David. Principles and Practice of Marketing. 5th ed. McGraw-Hill, 2009.