Cita APA (7th ed.)

Jobber, D. (2009). Principles and practice of marketing (5th ed.). McGraw-Hill.

Cita Chicago (17th ed.)

Jobber, David. Principles and Practice of Marketing. 5th ed. London ; New York: McGraw-Hill, 2009.

Cita MLA (8th ed.)

Jobber, David. Principles and Practice of Marketing. 5th ed. McGraw-Hill, 2009.