The new global brands : managing non-government organizations in the 21st century /

The new global brands : managing non-government organizations in the 21st century /

Bibliographic Details
Main Author: Quelch, John A.
Other Authors: Laidler-Kylander, Nathalie
Format: Book
Language:English
Published: Mason, Ohio : Thomson/South-Western, c2006.
Subjects:
Non-governmental organizations > Management.
Non-governmental organizations > Case studies.
Business names.
Classic Catalogue: View this record in Classic Catalogue
Description
Physical Description:vi, 324 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:032432023X

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