Quelch, J. A., & Laidler-Kylander, N. (2006). The new global brands: Managing non-government organizations in the 21st century. Thomson/South-Western.
Citace podle Chicago (17th ed.)Quelch, John A., a Nathalie Laidler-Kylander. The New Global Brands: Managing Non-government Organizations in the 21st Century. Mason, Ohio: Thomson/South-Western, 2006.
Citace podle MLA (8th ed.)Quelch, John A., a Nathalie Laidler-Kylander. The New Global Brands: Managing Non-government Organizations in the 21st Century. Thomson/South-Western, 2006.
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