Fisher, M. L., & Raman, A. (2010). The new science of retailing: How analytics are transforming the supply chain and improving performance. Harvard Business Press.

Fisher, Marshall L., and Ananth Raman. The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance. Boston, Mass.: Harvard Business Press, 2010.

Fisher, Marshall L., and Ananth Raman. The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance. Harvard Business Press, 2010.