Crossing the chasm : marketing and selling technology products to mainstream customers /

Crossing the chasm : marketing and selling technology products to mainstream customers /

Detalhes bibliográficos
Autor principal:	Moore, Geoffrey A., 1946-
Formato:	Livro
Idioma:	English
Publicado em:	[New York, N.Y.] : HarperBusiness, c1991.
Assuntos:	Selling > Technology. High technology industries. Marketing.
Classic Catalogue:	View this record in Classic Catalogue

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