Crossing the chasm : marketing and selling technology products to mainstream customers /

Bibliographic Details
Main Author: Moore, Geoffrey A., 1946-
Format: Book
Language:English
Published: [New York, N.Y.] : HarperBusiness, c1991.
Subjects:
Classic Catalogue: View this record in Classic Catalogue
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008 120226s1991 nyua 001 0 eng
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020 |a 0887305199 :  |c $23.00 ($31.00 Canada) 
040 |a DLC  |c DLC  |d DLC  |d BD-DhAAL 
050 0 0 |a HF5439.T42  |b M66 1991 
082 0 0 |a 658.8  |2 20 
100 1 |a Moore, Geoffrey A.,  |d 1946- 
245 1 0 |a Crossing the chasm :  |b marketing and selling technology products to mainstream customers /  |c Geoffrey A. Moore ; with a foreword by Regis McKenna. 
260 |a [New York, N.Y.] :  |b HarperBusiness,  |c c1991. 
300 |a xvii, 223 p. :  |b ill. ;  |c 24 cm. 
500 |a Includes index. 
541 |e 00024513 
650 0 |a Selling  |x Technology. 
650 0 |a High technology industries. 
650 0 |a Marketing. 
852 1 |a Ayesha Abed Library  |c General shelf. 
999 |c 11915  |d 11915 
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