Moore, G. A. (1991). Crossing the chasm: Marketing and selling technology products to mainstream customers. HarperBusiness.
Citação norma ChicagoMoore, Geoffrey A. Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers. [New York, N.Y.]: HarperBusiness, 1991.
Citação norma MLAMoore, Geoffrey A. Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers. HarperBusiness, 1991.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.