Marketing research; text and cases /

Bibliographic Details
Main Author: Boyd, Harper W.
Other Authors: Westfall, Ralph L.
Format: Book
Language:English
Published: Homewood, Ill., Delhi: R. D. Irwin; A.I.T.B.S 2002 (reprinted).
Edition:Seventh edition
Subjects:
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Ayesha Abed Library: General Shelf

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Call Number: 658.83 BOY
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