Advertising and the mind of the consumer : what works, what doesn't, and why /

Advertising and the mind of the consumer : what works, what doesn't, and why /

書目詳細資料
主要作者:	Sutherland, Max
其他作者:	Sylvester, Alice K.
格式:	圖書
語言:	English
出版:	St. Leonards, NSW : Allen & Unwin, 2010.
版:	3rd ed.
主題:	Advertising > Psychological aspects. Consumer behavior.
Classic Catalogue:	View this record in Classic Catalogue

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