Advertising and the mind of the consumer : what works, what doesn't, and why /

Advertising and the mind of the consumer : what works, what doesn't, and why /

Detaylı Bibliyografya
Yazar:	Sutherland, Max
Diğer Yazarlar:	Sylvester, Alice K.
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	St. Leonards, NSW : Allen & Unwin, 2010.
Edisyon:	3rd ed.
Konular:	Advertising > Psychological aspects. Consumer behavior.
Classic Catalogue:	View this record in Classic Catalogue

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