Advertising and the mind of the consumer : what works, what doesn't, and why /

Advertising and the mind of the consumer : what works, what doesn't, and why /

Библиографические подробности
Главный автор:	Sutherland, Max
Другие авторы:	Sylvester, Alice K.
Формат:	‌
Язык:	English
Опубликовано:	St. Leonards, NSW : Allen & Unwin, 2010.
Редактирование:	3rd ed.
Предметы:	Advertising > Psychological aspects. Consumer behavior.
Classic Catalogue:	View this record in Classic Catalogue

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