Advertising and the mind of the consumer : what works, what doesn't, and why /

Advertising and the mind of the consumer : what works, what doesn't, and why /

Opis bibliograficzny
1. autor:	Sutherland, Max
Kolejni autorzy:	Sylvester, Alice K.
Format:	Książka
Język:	English
Wydane:	St. Leonards, NSW : Allen & Unwin, 2010.
Wydanie:	3rd ed.
Hasła przedmiotowe:	Advertising > Psychological aspects. Consumer behavior.
Classic Catalogue:	View this record in Classic Catalogue

Podobne zapisy

The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius /
od: Vitale, Joe, 1953-
Wydane: (2007)

Effective advertising : understanding when, how, and why advertising works /
od: Tellis, Gerard J., 1950-
Wydane: (2004)

Impacts on consumer behavior through online video advertisement
od: Bhuiyan, Anisul Islam
Wydane: (2021)

Consumers' behavior towards telecommunication operators’ services in Bangladesh
od: Hasin, Munira
Wydane: (2021)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
od: Chowdhury, Sunzid
Wydane: (2024)

Consumer behavior /
od: Hoyer, Wayne D.
Wydane: (1999)

Understanding the consumer /
od: Szmigin, Isabelle
Wydane: (2003)

Consumer behavior /
od: Hoyer, Wayne D.
Wydane: (2009)

Consumer behavior : buying, having, and being /
od: Solomon, Michael R.
Wydane: (2011)

Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
od: Andaleeb, Syed Saad
Wydane: (2016)

Consumer behaviour in a week /
od: Cave, Susan, 1949-
Wydane: (2001)

Consumer behavior : concepts and applications /
od: Loudon, David L.
Wydane: (1993)

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
od: Ahmed, Tamjid
Wydane: (2024)

Analysis and determination of consumer behavior on digital marketing
od: Masherafi, Nishat Rahman
Wydane: (2023)

Understanding the consumer /
od: Parameswaran, M G.
Wydane: (2003)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
od: Ahona, Annan Masum
Wydane: (2024)

Daraz and 11.11- How it impacts on consumers purchase behavior
od: Habib, Hafsa
Wydane: (2024)

How consumers view hospital advertising
od: Andaleeb, Syed Saad
Wydane: (2016)

Consumer behavior : buying, having, and being /
od: Solomon, Michael R.
Wydane: (2002)

Consumer behavior : building marketing strategy /
od: Hawkins, Del I.
Wydane: (2004)

Consumer behavior & marketing strategy /
od: Peter, J. Paul
Wydane: (2010)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
od: Ullah, G. M. Shafayet, i wsp.
Wydane: (2016)

The unmanageable consumer /
od: Gabriel, Yiannis, 1952-
Wydane: (2006)

Consumer behavior /
od: Schiffman, Leon G.
Wydane: (2004)

Consumer behavior /
od: Schiffman, Leon G.
Wydane: (1997)

Advertising management /
od: Jethwaney, Jaishri N.
Wydane: (2006)

Advertising : principles & practice /
od: Wells, William, 1926-
Wydane: (2003)

Advertising : principles & practice /
od: Wells, William, 1926-
Wydane: (2006)

Consumer behavior & marketing strategy /
od: Peter, J. Paul
Wydane: (2005)

Consumer behavioral intention on purchasing Omera LPG
od: Khan, Md. Javed
Wydane: (2019)

Contemporary issues in marketing and consumer behaviour /
od: Parsons, Elizabeth
Wydane: (2009)

Consumer behavior : buying, having, and being /
od: Solomon, Michael R.
Wydane: (2016)

Advertising management /
od: Batra, Rajeev
Wydane: (2006)

Advertising management /
od: Batra, Rajeev
Wydane: (1996)

Advertising : a cultural economy /
od: McFall, Elizabeth Rose
Wydane: (2004)

Consumer behavior and managerial decision making /
od: Kardes, Frank R.
Wydane: (2002)

Advertising and promotions : an integrated brand approach /
Wydane: (2012)

Gravitational marketing : the science of attracting customers /
od: Vee, Jimmy, 1975-
Wydane: (2008)

Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com.
od: Sultana, Nishat
Wydane: (2022)

Representation of consumer culture in contemporary literature: from Roland Barthes' Mythologies to Will Self's The Sweet Smell of Psychosis
od: Alam, Israt
Wydane: (2017)